Symantic Villa – Google Ads Case Study

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Symantic Villa – Google Ads Case Study

Objective

TGenerate quality leads for Symantic Villa through a cost-effective Google Ads campaign targeting real estate buyers and investors.
Project Duration: 1 Months

Performance Overview (Jan 1 – Jul 31, 2024)

Metric	Value
Impressions	290,000
Clicks	14,400
Conversions	2,750
Total Ad Spend	₹40,100
Cost per Click (CPC)	₹2.78
Cost per Lead (CPL)	₹14.58
Conversion Rate	19.1%

Campaign Strategy:

Targeting:
- Geographic: High-intent cities & NRIs interested in real estate.
- Demographic: Age 30–55, upper-income groups.
- Interests: Property investments, gated communities, villas.
Ad Types Used:
- Search Ads for direct purchase intent.
- Display Ads for brand recall.
- Remarketing Ads to re-engage previous visitors.
Landing Page Optimization:
- Fast-loading, mobile-optimized landing page.
- Clear CTAs and WhatsApp click-to-chat integration.
- Trust elements: testimonials, awards, and location map.

Key Results Achieved:

14,400 Clicks with a strong CTR from highly relevant search terms.
2,750 Qualified Conversions (form fills, calls, WhatsApp inquiries).
Conversion Rate of 19.1%, far above industry average (~3-5%).
CPL of ₹14.58, ensuring ROI-positive results with low acquisition cost.
Campaign scale-up visible with spikes in traffic & conversions around key remarketing periods (as shown in the graph).

Tools & Platforms:

Google Ads (Search, Display, Remarketing)
Google Analytics & Tag Manager
WhatsApp Business API integration
Conversion Tracking via GTM

Challenges Faced:

Initial low CTR due to broad keywords (Jan–Feb).
Drop in mid-campaign traffic due to budget restrictions (May).
Improved performance after refining audience segments & ad copies (Jun–Jul).
Next Steps:
Launch high-converting video ads for YouTube placements.
Integrate CRM for deeper lead nurturing & automation.
Expand into Facebook/Instagram Ads to retarget with creatives.

Client Feedback:

“The leads started pouring in at a pace we hadn’t seen before. Excellent work on keeping CPL low and traffic relevant!”
– Symantic Villa Team

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Symantic Villa – Google Ads Case Study