CONTACT US

Case Study: Lead Generation for L1 Coaching

HOME - Blog - Case Study: Lead Generation for L1 Coaching

Case Study: Lead Generation for L1 Coaching

Campaign Goals

  • Reach: Connect with students and parents across India preparing for competitive exams.
  • Conversion: Drive leads (form submissions) through cost-effective campaigns.
  • Optimization: Achieve the lowest cost per lead (CPL) while maintaining lead quality.

Performance Summary

Google Ads (Feb 26 – Mar 27, 2025)

MetricValue
Clicks8,260
Impressions474,000
Conversions (Leads)1,440
Total Spend₹14,900
Avg. CPC₹1.80
Conversion Rate17.4%
Cost Per Lead (CPL)

₹10.35

 

Highlights:

  • Extremely efficient conversion performance with high CTR and conversion rate.
  • Spikes in performance were noticed in the final week, possibly driven by urgency campaigns or enrollment deadlines.

Meta Ads (Feb 1 – Mar 31, 2025)

CampaignLeadsImpressionsCost per LeadSpend
Scholarship Ad1956,483₹139.29₹2,646.48
NEET64123,410₹76.38₹4,888.13
JEE132423,860₹94.77₹12,509.78
CUET218460,630₹43.79₹9,545.70
Total4331,064,383₹68.34₹29,590.09


Highlights:

  • The CUET campaign delivered the best CPL at ₹43.79.
  • High reach and impression volume established strong brand visibility.
  • Scholarship campaign underperformed in CPL and volume, indicating a need for creative or targeting refinement.

Combined Results

MetricGoogle AdsMeta AdsTotal
Leads/Conversions1,4404331,873
Total Spend₹14,900₹29,590.09₹44,490.09
Avg. Cost/Lead (CPL)₹10.35₹68.34₹23.75

Key Insights

  • Google Ads was the top performer in efficiency, delivering 1,440 conversions at a low CPL.
  • Meta Ads was critical for broader reach and engagement, particularly excelling in CUET lead generation.
  • Budget optimization and better segmentation helped maintain a strong average CPL across platforms.

What Worked

  • Niche-Specific Targeting: Segmenting NEET, JEE, and CUET audiences led to sharper ad relevance.
  • Landing Page Alignment: Consistent messaging and CTAs improved conversion rates.
  • Retargeting on Meta: Helped re-engage warm audiences who had clicked but not converted earlier.

Challenges:

  • The Scholarship Ad Set underperformed on Meta, with a high CPL.
  • Meta Ads, while delivering reach, showed higher variability in cost-efficiency compared to Google.
  • Some mid-campaign fluctuations suggested opportunities for dayparting or frequency capping.

Recommendations

  • Increase budget on Google Ads and high-performing Meta ad sets like CUET.
  • Test new creatives for Scholarship ads with improved urgency and value proposition.
  • Leverage Lookalike Audiences and remarketing on both platforms for improved ROI.
  • Explore video ad formats for more engaging storytelling on Meta.

Conclusion

The multi-platform campaign for L1 Coaching successfully delivered 1,873 qualified leads across a two-month period, at a blended cost per lead of ₹23.75. With Google Ads driving cost-efficient volume and Meta Ads delivering extended reach and audience segmentation, L1 Coaching is now better positioned to scale its student enrollment campaigns with clarity and confidence.

Recent posts

Blog categories

Share this article

Facebook Twitter Youtube

Book Free Consultation

At GrowToNext, we don’t just build digital presence—we build digital momentum. Visibility alone isn’t enough. You need strategy, execution, and a system that works behind the scenes to create compounding results.

Noida – Lucknow

Quick Link

SERVICES

NEWSLETTER

Rated 4.9 out of 5

4.9 out of 5.0 by 100+ clients on 300+ projects

Copyright © 2018 – 2025 GrowToNext, All Rights Reserved. A Krimsonhouse Company.